YG TREASURE Makes Official Japanese Debut Today(31st)… Begins Targeting the Global Market
[헤럴드POP=천윤혜 기자] YG’s rookie group TREASURE has finally made official debut in Japan, beginning to target the global market.
According to YG Entertainment, TREASURE released their first Japanese official album ‘THE FIRST STEP : TREASURE EFFECT’ on the 31st.
The album topped the Album Top 100 Real-time Chart of Line Music, which is Japan’s biggest music platform. The album was also placed in the top ranks of Japan iTunes and Rakuten Music, making the people look forward to their results on the Oricon Chart, which accumulate daily data.
TREASURE’s first Japanese album ‘THE FIRST STEP : TREASURE EFFECT’ contains a total of 13 songs. The album includes 12 Japanese versions of songs that were locally popular despite the lyrics being Korean, and the song ‘BEAUTIFUL’ which is a theme song from the animation ‘Black Clover’.
‘BEAUTIFUl’ is a medium Ballad genre track with positive lyrics and warm emotions. The MV for the song will be released today(31st).
TREASURE is expected to bring storms. It is because they’ve captured the Japanese fans with only their music and video contents, without actual local promotion activities.
In fact, songs that were pre-released before their actual debut including ‘BOY’, ‘I LOVE YOU’, ‘MMM’, and ‘MY TREASURE’ have all been ranked at no. 1 on major music charts.
Songs ‘BOY’ and ‘MY TREASURE’ has dominated Line Music’s Weekly Chart for 2 consecutive weeks, proving their extraordinary popularity.
Today(31st as of 7 AM), the song ‘Going Crazy’, which was the signal song from ‘YG TREASURE BOX’, ‘GOING CRAZY’, and ‘I LOVE YOU’ are placed on the top of Line Music, Rakuten Music, and other platforms.
Among the 1M total sales marked by TREASURE’s ‘THE FIRST STEP’ series, sales in Japan accounted for a high percentage of total sales. Their popularity will grow even further since the album is in Japanese, the language which the local fans are more familiar with.
TREASURE has been receiving heated attention from Japanese media and the fans. The 6 major sports newspapers of Japan and local terrestrial network shows have spotlighted TREASURE’s debut press conference and records set last year on August by writing. “TREASURE’s global stage debut”.
Through their agency YG, TREASURE shared their aspirations by stating, “We always love you. Thanks to our Treasure Makers(fandom), we’ve released a Japanese album”, and by adding “We’ll present great music to repay the love you’ve given us”. They also continued, “It’s frustrating that we can’t meet you in person at the moment, but we’ll come see you as soon as possible when we get a chance”.
TREASURE has recently gathered attention by announcing their plan to closely communicate with the fans through Weverse, the global fan community platform. The people are looking forward to the future of the 12 TREASUREs, who have made their successful debut in Korea and have dominated rookie awards with their abundant activities.
2021. 3. 31.
