TREASURE Signs Partnership with META…Stepping Stone to Soar Globally
[스타뉴스=이덕행 기자] YG mega group TREASURE will held hands with social media platform META which currently operates Facebook and Instagram, and take a step closer to global music fans.
YG Entertainment announced on the 4th that TREASURE signed a content supply contract with META. META had previously cooperated with global music groups, and showed great interest in the endless potential rising star TREASURE has.
TREASURE, who has now become a new partner of META plans on communicating with global Facebook users with their positive energy. They plan on providing various contents such as one-minute short-form videos and longer videos that portray their colorful characteristics.
As more artists are gaining popularity worldwide by releasing contents targeting the MZ generation, TREASURE’s popularity is also expected to explode. In particular, the group had already built great relationships with the MZ generation through contents such as ‘TREASURE MAP’, ‘T.M.I’, ‘3 minute TREASURE’, and web drama ‘The Mysterious Class’.
Thanks to this, TREASURE had achieved meaningful results in major platforms used by music fans such as ranking 5th on the ‘K-POP artist that was most mentioned in the world’, 1st on the most number of subscribers out of K-POP musicians who had their debut in 2020. This is why pundits say TREASURE’s partnership with META will become the trigger of making them a global artist.
Meanwhile, TREASURE’s new album ‘THE SECOND STEP : CHAPTER ONE’ will be released on the 15th of February. The upcoming mini-album which contains 6 songs including title song ‘JIKJIN’ reached more than 600,000 copies during the pre-sale period in just about 8 days, signaling the best performance by the group so far. Considering how there was still about a month left until the physical album release date when the first tally was counted, it is expected that the total number of orders will increase further more.
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