BLACKPINK to Release Second New Single on August… Shocking Collaboration Coming Up

2020-07-23 10:50 am

[텐아시아=우빈 기자] Group BLACKPINK will release their new single in upcoming August. People are looking forward to BLACKPINK’s consecutive global hit song, since the group has dominated the music industry of July with their latest single, ‘How You Like That’.

YG Entertainment (hereby YG) has uploaded BLACKPINK’s ‘NEW SINGLE TEASER POSTER’ through their official blog on the 23rd.

While the phrase ‘August, 2020’ written on the poster grabbed the viewers’ attention, the joyful concept of BLACKPINK members also impressed the viewers. BLACKPINK’s fresh visuals and the background in bright pink went well together, presenting excitement as if the viewers were looking at a page of a cartoon.

The question mark left at the bottom of the 4 member cuts raised the curiosities of music fans. One can expect another shocking collaboration, following the group’s previous collaboration with Pop star Lady Gaga back in May.

YG has previously revealed that ‘How You Like That’ is the pre-release title of the group’s upcoming first album, and that the group will release their second single in special format prior to the release of the album. The people are paying keen attention on what kind of artist collaborated with BLACKPINK this time.

BLACKPINK has achieved remarkable success in the global music industry through ‘How You Like That’, released last month on the 26th.

The song entered 2 of the biggest Pop charts in the world including UK’s Official Singles Chart and the US Billboard Hot 100 as no. 20 and no. 33 respectively, rewriting K-Pop girl group history. The song was also ranked at no. 2 on the Global Top 50 Chart of Spotify, the world’s biggest music streaming platform, topped iTunes charts in 64 different countries including the US, topped Japan’s Line Music, and won 3 crowns on QQ Charts of China, which is China’s biggest music streaming platform. The song also won 10 titles on Korean music broadcasts as well as achieving a ‘perfect all-kill’ on major Korean music platforms including Melon.

Furthermore, BLACKPINK set world records through their MV for ‘How You Like That’. The video was listed on 5 categories of the Guinness World Records including the ‘Most Watched Video on YouTube in 24 Hours’ category with 86.3M views gathered on the date of its release. The video then surpassed 100M views in 32 hours, 200M views in 7 days, and 300M views in 21 days, setting the fastest records among all YouTube MVs.

2020. 7. 23.