What kind of sensation will YG’s new boy group bring?
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YG Entertainment, known for surprising people with its sensational strategy every time its artist make a debut, is arousing much attention for its upcoming new boy group revelation.
On June 20, YG’s founder Yang Hyun-suk wrote about “when the new boy group will be making their debut” on his official blog, drawing attention with his unveiled boy group plan. If a boy group does make a debut, then this will be the first one in 7 years for the entertainment agency.
With BigBang, YG used an unprecedented method of fully exposing to the watchers the process of choosing the members through a documentary style reality program. Through this, a current idol group Beast’s member Jang Hyun-seung was able to garner much popularity, but some losers of the show had to depart the show bitterly.
So taking this into consideration, we cannot rule out that YG will not adopt the same tactics for the new boy group. Or, like other YG girl groups, individual members will be revealed to the public through their solo activities. Another option is to have full producing support from the CEO of the agency for the debut, like Lee Hi.
More details have been unveiled about YG’s new girl group than the boy group’s – each member of the girl group will be making a debut separately starting October, and they will come together to form a group next year to release their debut album. The currently revealed members are the ex-contestants of Superstar K, whose names are Kim Eun-bi, Kim Jenny and Kim Ji-soo.
Lee Hi, who made a debut last November, was spotlighted by foreign media for YG’s unique method of promotion. Lee Hi gained a full and complete support from the CEO since her debut. Yang invested 2 to 3 times more in Lee Hi’s music video of “1,2,3,4” than other YG artists’ videos. 2NE1 took 5 years to release 1 regular album, while it only took Lee Hi a year to produce the same number of album. Lee Hi stepped into the music world enthusiastically with YG’s support.
Many in the music industry and also the fans are paying close attention to YG’s ambitious plan of debuting the new boy group because the entertainment agency is leading the pop music market. But at this moment people are only told of whether there will be a new group or not. On June 21, YG will unveil more details related to this on the official blog.
plokm02@osen.co.kr
