Only Three Years Into Their Career… BABYMONSTER Surpasses 13 Million YouTube Subscribers
[뉴스엔=황혜진 기자] BABYMONSTER has once again proven their immense global popularity.
According to YG ENTERTAINMENT on August 21, BABYMONSTER’s official YouTube channel surpassed 13 million subscribers at around 5 a.m. that day.
BABYMONSTER officially debuted in the music industry on April 1, 2024, with “BABYMONS7ER.” At the time, the title track “SHEESH” generated explosive numbers, establishing the group as a powerhouse rookie act. Now, approximately two years and four months later, they have achieved the significant milestone of surpassing 13 million subscribers. This is the third-highest subscriber count among K-pop girl groups, following BLACKPINK and TWICE.
BABYMONSTER previously surpassed 10 million YouTube subscribers in just one year and five months, the fastest ever for a K-pop girl group. The latest achievement marks yet another meaningful record.
The strength of their global fandom is also clearly reflected in the numbers. As of August, BABYMONSTER’s channel has surpassed 9.88 billion cumulative views, putting the group within reach of the 10 billion-view milestone. Led by the mega-hit “SHEESH” music video with 417 million views and the “LIKE THAT” performance video with 248 million views, the group has continued its steady rise, with the “DRIP” performance video recently surpassing 200 million views as well.
Activities for their third mini album “CHOOM,” released in May, further accelerated this momentum. Beginning with the title track “CHOOM,” followed by the digital single “SUGAR HONEY ICE TEA,” the B-side “I LIKE IT,” and finally “MOON,” BABYMONSTER released a total of four music videos and three performance videos over the course of three months. Videos related to these promotions alone have accumulated nearly 700 million views. Their latest releases, the “MOON” music video and performance video, are also approaching a combined 100 million views, earning praise as high-quality content that captures the inherent appeal of the music and choreography in a highly polished way.
Behind BABYMONSTER’s rapid growth in the global market is the production philosophy of YG’s Executive Producer YANG HYUN SUK. Recognizing the global scalability of video content, YANG HYUN SUK has actively utilized the YouTube platform since the early days of BLACKPINK’s debut. By consistently presenting high-quality content that intuitively conveys an artist’s music and performance, YG has expanded its points of connection with fans around the world, and this production approach has developed into a distinctive competitive strength unique to YG.
With BABYMONSTER now firmly established as a major global YouTube channel, attention is turning to the new records the group will set next.
2026. 8. 22.
