TREASURE Celebrates ‘PLEASURE’ Release with Successful Pop-Up Store
[mbc연예=김혜영 기자] TREASURE’s pop-up store event, held to celebrate the release of their [PLEASURE] album, has concluded with great success.
According to YG Entertainment, the ‘TREASURE POP-UP: My PLEASURE from TREASURE,’ which took place at the DRC Hongdae in Mapo, Seoul from March 8 to 14, drew immense attention from fans, maintaining a full house each day since its opening.
The pop-up featured a cozy exhibition space infused with a warm atmosphere, a photo zone replicating the set of their title track ‘YELLOW’ music video, and a photo booth where fans could take pictures with a special edition frame. These attractions offered a variety of enjoyable activities for the fans.
TREASURE members contributed to the unique experience by actively participating, including leaving voice messages at the listening zone and providing audio guides at the artist exhibition zone. Fans also enjoyed discovering messages left by the members around the pop-up store, adding an element of fun and surprise.
The event has been successfully running in Tokyo, Japan, since March 7 and will continue in Osaka at the HEP FIVE complex from March 20 under the name ‘YELLOW in SPECIAL MINI ALBUM “PLEASURE” POP-UP STORE.’
Meanwhile, TREASURE has been receiving high praise for capturing the essence of youth energy. They topped the Circle Chart during their comeback week, continuing their popularity streak. Their special mini album [PLEASURE] secured the number one spot in the album and retail category of the Circle Chart for the tenth week (March 2 to March 8, 2025), with a total of 619,398 units sold.
2025. 3. 18.
