TREASURE’s Hip-Hop Portfolio Gamble Pays Off… A New Leap on Their 6th Debut Anniversary
[뉴스엔=황혜진 기자] Group TREASURE is continuing to make a new leap forward on the back of relentless growth.
TREASURE marked the 6th anniversary of their debut on August 7. Looking back, since debuting on August 7, 2020, they have been a team that has steadily renewed their career highs. From starting with rookie awards to establishing an overwhelming presence in the Japanese market, launching large-scale world tours, and achieving million-seller status, their growth curve has never stopped. In particular, last year, all members signed early contract renewals, further proving their firm confidence in the team’s future.
This teamwork and conviction led to another achievement this year. At the center of it is their fourth mini album NEW WAV, released in June. The album marked a turning point in which TREASURE boldly reorganized their musical portfolio around hip-hop. For the first time since their debut, they filled every track with the hip-hop genre, presenting the team’s identity in its clearest form. The members’ determination to put hip-hop, a genre familiar to them since their trainee days, front and center was directly supported by YANG HYUN SUK, Executive Producer of YG, and YG presented this as a “new second chapter,” pointing to an even clearer direction.
The gamble paid off. The album, reorganized around hip-hop, sold more than 1 million copies in its first week of release, becoming another million-seller. It topped Hanteo Chart and Circle Chart, as well as Oricon and Billboard Japan’s weekly album charts in Japan, andreached No. 1 on the iTunes album chart in 13 regions, proving TREASURE’s powerful global strength.
IF I, their first English-language title track since debut, won first place on a music show, successfully leading their bold musical transformation to success. The members created a meaningful moment by personally lifting the trophy on a live broadcast stage. Their momentum continued with follow-up stages. Through the b-side track ZOOM ZOOM and the rapper unit track NALLY-NA (HYUNHAYO), they showcased diverse hip-hop styles and revealed a broad musical spectrum.
Their content power was also strong. The music video for IF I surpassed 100 million views in 11 days, the fastest record in the team’s history, while videos for the b-side and unit tracks also recorded high view counts, confirming their competitiveness across albums, music, and performance.
Their presence on stage has also grown even stronger. The Seoul fan concert TREASURE THE STAGE 2026 NEW WAV : LIVE IN SEOUL, held in June, sold out all seats for all three shows, proving their powerful ticket power. Their Japan fan concert tour also began with 17 shows in seven cities and recorded successive sellouts amid explosive responses from local fans. With additional shows in Hong Kong and Kaohsiung, the tour expanded to a total of 22 shows across 10 cities.
This year, TREASURE put hip-hop, the team’s roots, back at the forefront and grasped their strongest weapon. They further imprinted a distinctly TREASURE-like color on existing fans, while successfully appealing to the public and global music fans with new charms. With both a solid fandom and a clearer identity now in hand, attention is focused on how far TREASURE’s successful second chapter will extend.
2026. 8. 7.
