TAEYANG Has Been Selected As Face of Global Perfume Brand… The Only K-Pop Artist For The Campaign
[OSEN=선미경 기자] Group BIGBANG’s TAEYANG has been selected as the face of “CK ONE”, a unisex perfume product of American fashion brand Calvin Klein.
CK ONE’s new global campaign in which TAEYANG appears as a model, is a special project to celebrate the 20th anniversary of the launching of the perfume product. The campaign was released on the 1 this month.
The project was mainly carried out by “Monther New York”, which is an advertisement and creative agency as well as a studio for Calvin Klein. Plus, it was shot in New York by Mario Sorrenti, who created sensation with Calvin Klein Obsession, in which Kate Moss appeared. The new campaign of Calvin Klein catches eyes by showing rookie models, artists, and musicians, while maintaining the brand’s tradition.
In the campaign, TAEYANG takes rank with celebrities from a wide variety of fields, including singer-songwriter Dev Hynes, singer Samantha Urbani, sister singer Sya Lou Lou, electric-pop singer Kelela, electronic artist-cum-producer Evian Christ, singer-cum-actress Soko, artist Ally Marzella, fashion photographer Micahel Bailey Gates, photographer-cum-fashion designer Petra Collins, and model Edie Campbell.
As the core element of the campaign series has always been music, a number of musicians took part in it. TAEYANG is the only K-Pop star among those musicians.
The ad campaign tracks the story of every model. In TV campaign, models show their own stories and their journey to find out the way to express themselves, in a digital method. Paper ad of the campaign displays images of the models expressing their ego through self-portrait collage.
Calvin Klein’s CEO Steven Shiffman said, “The new ad campaign suggests a new horizon of our symbolic CK ONE franchise. The campaign celebrates the tradition of the original campaign, while displaying a wide variety of personalities of the young generation today.”
It is worthwhile to look forward to what new appeal TAEYANG will show in the campaign, adding to his unique charisma as a K-Pop star.
TAEYANG actually raised fans’ expectations for the new ad campaign, by posting a photo and words “Check me out in the new ck one campaign” on his SNS on the 1. In the photo, TAEYANG is catching eyes with his naked upper body and bold-colored hair.
Meanwhile, on the 4 at 8pm, TAEYANG and SEUNGRI will appear in a live-broadcast show for celebration of the first anniversary of search engine NAVER’s STAR CAST.
2014. 7. 2.
