The Global Attention on ‘BOY’, The Debut Song by Rookie Group TREASURE.. Will The Formula ‘YG You Trust・Listen’ Work
[OSEN=김은애 기자] YG’s rookie group TREASURE will challenge the K-Pop scene with ‘BOY’.
On August 7, TREASURE will release their first single album ‘THE FIRST STEP : CHAPTER ONE’ and notify their official debut.
TREASURE is a group composed of members CHOI HYUN SUK, JIHOON, YOSHI, JUNKYU, MASHIHO, YOON JAE HYUK, ASAHI, BANG YE DAM, DOYOUNG, HARUTO, PARK JEONG WOO, and SO JUNG HWAN. They are YG Entertainment’s rookie group being announced in 4 years since BLACKPINK and has the greatest number of members among all artist groups who debuted in YG for the past 24 years, with 12 members.
The K-Pop scene is already paying keen attention on TREASURE. TREASURE became the fastest K-Pop rookie group to enter US Billboard’s ‘Social 50’ chart as no. 19 and has surpassed 1.32M YouTube channel subscribers. They surpassed a total of 120M accumulated views, forming a sturdy fandom.
Related K-Pop officials are also paying keen attention on TREASURE’s upcoming debut. Since TREASURE has been working on various skills including singing, dancing, and composing for the past year, people are expecting that they will shake the global market as soon as they make debut.
YG Entertainment has led phenomenal success for groups including BIGBANG, WINNER, iKON, and BLACKPINK, while being recognized for their great level of musicality. It was not an exaggeration to say that the public thought ‘Music is YG’ and ‘YG music you trust and listen to’. Most songs being released by YG Entertainment have dominated music charts, while their MVs reached impregnable number of views.
As a result, the people are paying keen attention on what kind of success TREASURE will achieve with their upcoming debut song. According to YG Entertainment, TREASURE’s ‘THE FIRST STEP : CHAPTER ONE’ is composed of 2 tracks including the title song ‘BOY’ and ‘COME TO ME’.
Moreover. the full support by in-house producers of YG also stood out. In addition to producer R.Tee from The Black Label, talented producers such as Se.A, CHOICE37, HAE participated in the title song, ‘BOY’. The song ‘COME TO ME’ was produced by ROVIN, while Kim Kyung and BIGTONE participated in writing the lyrics of the song.
In addition, rappers of TREASURE including CHOI HYUN SUK, YOSHI, and HARUTO participated in the rap making of both tracks, which added more meaning. CHOI HYUN SUK has previously become a hot topic by participating in the making of the background music for their concept teaser clip, which grabbed the fans’ ears with its catchy sounds.
Furthermore, since TREASURE is composed of 12 members, which is the biggest number of members among all groups debuted from YG, the performances they will present are also highly anticipated. TREASURE has previously captivated the fans by presenting an amazing group dance on A$AP Rocky’s ‘Wild For The Night’ on their dance performance clip revealed back in June.
TREASURE is stimulating the fans’ curiosities and anticipation with their debut coming soon. TREASURE will now shine even more brightly as they finally make debut. The people are paying keen attention on how glamorously the 12 treasures of YG will decorate the K-Pop scene.
2020. 7. 31.
