YG Spends 500 million won on TREASURE’s New M/V…”BLACKPINK Scale Support”
[헤럴드경제=고승희 기자] YG Entertainment has put in an all-time high production cost into group TREASURE’s music video, sparing no expense when it comes to supporting them.
YG Entertainment said on the 11th that they self-produced the M/V for TREASRUE’s title song ‘JIKJIN’ and invested 500 million won in production costs.
An official from YG said “This production cost is similar to those of large groups such as BLACKPINK, showing how expectations are running high for TREASURE’s comeback activities.”
TREASURE which made their debut last year is showing rapid growth in the global market. The first pre-reservations for their new album ‘THE SECOND STEP : CHAPTER ONE’ which comes after a year reached 600,000 pre-orders. YG expects album sales to increase further when activities commence in full-swing after the release.
The M/V for their new album title song ‘JIKJIN’ was led by Director Lee Sang-yoon, a star producer YG recruited from Mnet in 2017.
Director Lee previously produced legendary stages for YG artists at ‘MAMA (Mnet Asian Music Awards)’. The performance video for LISA’s solo song ‘MONEY’ which was also directed by Lee surpassed 400 million views on YouTube in a short period of time.
YG plans to conduct speedy activities and bring in diversity while strengthening its own production system.
YG said “We believe it was necessary to build a quick and effective system as the number of our artists and content produced by them increased”. They then added “We will continuously upgrade the diversity of our work through self-producing system and bringing in well-known external directors”.
2022. 2. 12.
