BLACKPINK’s ‘Kill This Love’ M/V Reaches 1.7 billion Views…First K-POP Group to Have 2 Music Videos With More Than 1.7 billion Views

2022-11-25 05:04 pm

[스포츠조선닷컴=정안지 기자] The M/V for BLACKPINK’s ‘Kill This Love’ reached 1.7 billion views on YouTube.

According to YG Entertainment on the 25th, the M/V for BLACKPINK’s “Kill This Love” surpassed 1.7 billion views on YouTube as of 2:53 PM the same day. This feat comes in about 3 years and 7 months since it was released on YouTube, and 5 months since it reached 1.6 billion views. Their recent feat is a living proof of global fans’ steady interest in the group.

As a result, BLACKPINK has become the first K-pop artist to have two music videos which reached more than 1.7 billion views. Earlier, their other mega-hit song “DDU-DU DDU-DU” had reached 1.6 billion views, and it’s currently on its way to reach 2 billion views at a fast pace.

“Kill This Love” is a song based on intense brass and strong drum sounds. The music video took over the hearts of fans around the world by portraying BLACKPINK’s powerful yet charismatic dance moves along with trendy videography. In particular, the dance move where the girls make a gun-shooting gesture was considered to be an addictive part of the choreography. The song was the only K-POP song that got put up on the list of ‘10 Most Viewed Videos in the World in 2019’.

The song itself also achieved remarkable results. In the first week of release, ‘Kill This Love’ ranked 41st and 24th on U.S. Billboard’s main chart, the Hot 100 and Billboard 200 respectively, breaking the record as a K-POP girl group at the time.

Meanwhile, BLACKPINK is currently on the largest world tour as a K-POP girl group holding approximately 1.5 million audiences. They interacted with 200,000 fans in North America by selling out all their tickets for 14 shows in 7 cities, and will continue on their tour in Europe starting with London on the 30th. They plan to hold 10 shows in 7 European cities. From 2023, they will expand the scope of their tour and meet with fans in Asia and Oceania.

2022. 11. 25.