YG Cosmetics ‘moonshot’ Enters Duty-Free Shop in Hong Kong… Targets South-East Asian Market
[스포츠조선 엔터스타일팀=양지윤 기자] YG’s cosmetic brand ‘moonshot’ entered DFS Group T Galleria (Previously DFS Galleria)’s Hong Kong Hysan Place branch, which is a global duty-free shop franchise.
Hysan Place, which opened in 2012, is Hong Kong’s most trendy shopping mall. The T Galleria located on the first floor is the first major duty-free shop to open in downtown Hong Kong, and is known as one of the meccas in Hong Kong downtown shopping, since approximately 50 well-known cosmetic brands are placed at the shop. Not only locals, but also a lot of foreign tourists visit the T Galleria to shop. T Galleria is a new name for the well-known DFS (Duty Free Shopping) Galleria, while they run approximately 150 shops in 15 major cities world-wide.
In a year after its brand launching in 2015, ‘moonshot’ entered about 30 shops ran by SASA, which is Hong Kong’s largest beauty distribution channel. The ‘Microfit Cushion’ also known as the ‘GD Cushion’ and ‘Lip Fit’ known to show bright colors with a single touch have been steadily loved in Hong Kong for a while, and is expected to present products of ‘moonshot’ to more consumers with their entrance into the duty-free shop.
Related officials from ‘moonshot’ stated, “Since our expansion to the Hong Kong market, we worked to enter a duty-free shop where tourists from China and locals from Hong Kong visit the most”. They added, “With our differentiated marketing strategy, we will do our best to make our customers feel the unique products and brand image of ‘moonshot’”.
After opening stores in three different major shopping malls located in Kuala Lumpur Malaysia at the end of last year, ‘moonshot’ is actively expanding in the South-East Asian market by entering a major duty-free franchise shop in Hong Kong. Since they are expected to enter the markets in Thailand, Indonesia, and Philippines this year, positive results in the foreign markets are highly anticipated.
Meanwhile, ‘moonshot’ is running the ‘2017 Hot Color Purple Promotion’ through their own mall for 2 weeks from January 15 to January 31, giving 30% discounts when customers purchase products related to purple.
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