TREASURE Officially Announces the Reelase of Thier Debut Album on January 11… Reveals Teaser Poster
[한국경제TV=유병철 기자] YG’s rookie group TREASURE confirmed the release of their official debut album on January 11. It will be the complete version of TREASURE’s ‘THE FIRST STEP’ series and since the group will be YG’s first runner of 2021, the global fans are expected to pay heated attention.
On December 28 at 9 AM, YG Entertainment uploaded TREASURE’s ‘THE FIRST STEP : TREASAURE EFFECT’ teaser poster through their official blog. Earth covered in bright lights was symbolized in blue-tone artwork. In addition, the title of TREASURE’s upcoming album and release date were marked in the poster, grabbing the viewers’ attention.
‘TREASURE EFFECT’ has been mentioned in TREASURE’s concept video presented before they’ve made debut. Like how daily discoveries sometimes contribute to the advancement of humanity, TREASURE revealed their will to shake the world and introduced it as the ‘TREASURE EFFECT’. After approximately 5 months, it has been revealed as the title of their official debut album and has been expressed as the light that will shine the world, raising the fans’ anticipation.
YG’s fast·concentrated strategy stands out in TREASURE’s upcoming comeback schedule as well. TREASURE is continuing to stay active in an unprecedented schedule in YG, known for its high self-evaluation standards in album release procedure. The group has prepared stage performances for new song once every month since their debut on August 7, and it is the first time a group is consecutively releasing their official debut album from YG, ever since BIGBANG. It is impossible if the group is not readily prepared.
From their debut title song ‘BOY’ to ‘I LOVE YOU’ and ‘MMM’, TREASURE fascinated the global fans through their ‘group dance moves’ and unrivaled skills. The people are looking forward to how TREASURE will finalize ‘THE FIRST STEP’ series and step up, as they’ve shown significant progress every time, they’ve made comeback.
The album sales of TREASURE, the group formed to target the global market, is also a matter of interest. The 3 single albums TREASURE has released since debut have reached a total of over 700 thousand album sales. Considering that official albums reach higher album sales figures compared to single albums, it is highly likely that TREASURE’s goal of reaching 1M in album sales will become reality.
TREASURE’s popularity stood out in overseas countries including Japan. All 3 title songs from the albums have topped global charts including the Top 100 chart of Line Music, which is Japan’s biggest music platform, as well as Rakuten Music’s Real-time Comprehensive Rankings. The fact that there are 4 Japanese members in the team helped them speed up their popularity expansion.
2020 was a year that notified the birth of TREASURE, the ‘global rookie group of the year’. TREASURE has won the Rookie of the Year Award at the ‘2020 Asia Artist Awards’ as well as winning the honor of receiving the Best New Male Artist Award and a Main Award at the ‘2020 Mnet Asian Music Awards’, noticing their upcoming success in other award ceremonies.
The people are looking forward to what kind of ripple effects will raise the presence of TREASURE, who have received favorable reviews as the ‘global super rookies’ for their great talent, teen-crush charms, and friendliness to the public.
2020. 12. 28.
