“The Miracle of 69 Videos and 7 Billion Views” Why YANG HYUN SUK Personally Created 100% of YG Performance Videos
[OSEN=최이정 기자] YG Entertainment’s production philosophy, centered on the essence of music and performance, is proving its unrivaled competitiveness in the global K-pop market. At the heart of it is the unwavering determination of YANG HYUN SUK, Executive Producer of YG, toward uncompromising perfection, drawing attention.
YG has released about 170 performance videos and dance practice videos to date. Among them, the performance videos total 69, with cumulative views reaching a staggering 7 billion. All of these videos were created under the full, direct leadership of YANG HYUN SUK, Executive Producer of YG, from planning and choreography to on-site direction and final video editing an unusually hands-on approach.
While conventional dance practice videos focused on recording movements, YG’s performance videos are independent pieces of content designed to let viewers appreciate the strengths and flavor of the choreography itself through multidimensional editing. Even amid the fast and lightweight consumption trend of short-form content, YANG HYUN SUK, Executive Producer of YG, has devoted great effort since BLACKPINK’s early debut days to establishing a new area of YouTube-based “performance videos.” Such performance videos have since become major content driving K-pop’s success.
At the foundation of this determination is the unique career of YANG HYUN SUK, Executive Producer of YG.
Since debuting with Seo Taiji and Boys in 1992, he personally created all choreography through the group’s fourth album. After founding YG 30 years ago, he continued to show his instinct by choreographing signature songs such as BIGBANG’s “LIES” and “LAST FAREWELL,” as well as 2NE1’s “Fire.”
Since BLACKPINK’s debut, as the scope of music production broadened, he has shown an extraordinary level of commitment by personally selecting and revising drafts from global choreographers, then completing everything himself from stage set planning to frame-by-frame video editing.
This production method became the foundation for BLACKPINK’s group and solo performance videos recording hundreds of millions of views, as well as the global milestone of surpassing 100 million YouTube subscribers.
YG stated, “YG’s production philosophy is to complete performances that best harmonize with the music.” Through uncompromising effort, YG’s insistence is to create performances that generate the most perfect synergy with music for its artists and fans. The company added, “TREASURE and BABYMONSTER, as well as new artists to be introduced in the future, will also meet global fans with high-quality performance content.”
2026. 8. 6.
