BABYMONSTER, a Remarkable ‘YG DNA’ Idol Group… Growing Globally with Talent
BABYMONSTER is showing remarkable growth as YG’s beloved youngest daughter, carrying the ‘YG DNA’. As the successors to the legacy of 2NE1 and BLACKPINK, they are continuing the YG girl group lineage while becoming the new face of YG through their appearances on variety and reality shows, making them even more approachable to fans.
The girl groups that YG has introduced so far have all shared bold and distinctive styles. While most rookie girl groups tend to lean toward bubbly concepts or easy-listening music, YG has succeeded in differentiating itself by putting forward confident messages based on hip-hop and powerful performances. The charisma of 2NE1 on stage and the girl-crush appeal of BLACKPINK that captivated the world have defined the identity of YG girl groups. BABYMONSTER builds on this signature YG style, adding their own youthful energy and global aspirations, further extending the legacy.
BABYMONSTER’s greatest weapon is undoubtedly their talent. Formed through the survival program Last Evolution, the group gained attention for their all-rounder abilities across rap, vocals, and dance. As a multinational team consisting of Korean, Japanese, and Thai members, they maximize cultural synergy and appeal broadly to a global fandom. Musically, they align closely with their YG seniors. Executive Producer YANG HYUN SUK has been fully involved from the member selection reality show to their debut plan and overall projects. As a group that most strongly reflects YANG HYUN SUK’s artistic vision, they also represent YG’s identity more vividly than any other.
With hip-hop-based title tracks, confident lyrics, and the fearless spirit of rookies, BABYMONSTER continues the signature bold messaging of YG girl groups, while also showcasing the refreshing charm of a 5th generation act. As a result, in less than two years since their debut, BABYMONSTER has reached 9.94 million YouTube subscribers and ranked 3rd in Forbes Korea’s 2025 Celebrity YouTuber Rankings, following Rosé and Beatfella House, even rivaling their senior group BLACKPINK who placed 4th.
On stage, BABYMONSTER inherits the charisma and originality of a true YG girl group. Off stage, however, they present themselves in a much more approachable way. Unlike past YG artists who maintained an air of mystery and minimized public exposure, BABYMONSTER actively connects with fans through various platforms such as variety shows and radio programs. During promotions for SHEESH, they appeared on JTBC’s Knowing Bros, and after their comeback with the single Hot Sauce, they showcased their lively, girl-next-door charm on SBS’s Running Man, revealing a different side from their stage persona.
Adding to that, their new original reality show BABYMONSTER HOUSE, which premieres on the 5th, is expected to elevate fan communication to the next level. As the latest in YG’s reality lineage, following BIGBANG’s BIGBANG TV, 2NE1’s 2NE1 TV, BLACKPINK’s BLACKPINK HOUSE, and TREASURE’s TREASURE MAP, this show is set to reveal the group’s hidden charms in full, strengthening their bond with the public. Previously, BLACKPINK HOUSE surpassed 100 million views within four months of release, setting a rare record for idol reality shows. As YG’s first girl group reality show in a long time, anticipation among global fans is high. The teaser-style BABYMONSTER HOUSE EP.0, released on August 27, already surpassed 6.03 million views, proving the explosive response from fans around the world.
In the second half of the year, BABYMONSTER is expected to accelerate their growth with the release of their mini album WE GO UP on October 10. The new album will include four new songs, including the title track We Go Up. Their first world tour is also progressing smoothly. In Japan, they drew a massive crowd of 150,000, showing their explosive popularity in the Asian market. Kicking off their second North American tour with a concert in Toronto that gathered over 10,000 fans, BABYMONSTER will go on to perform in six cities over six shows, including Rosemont, Atlanta, Fort Worth, Oakland, and Seattle.
By showcasing both stage confidence and off-stage warmth, BABYMONSTER is not only carrying on the YG girl group tradition but also enhancing it with a more audience-friendly strategy fit for a new era, signaling even greater growth in the global market. This is why all eyes are on the next chapter of BABYMONSTER, the admirable youngest daughter embodying the YG DNA.
2025. 9. 5.
