“Mind-Blowing Music and Visuals”…BABYMONSTER Proves Why They Are “YG’s Representative Girl Group”
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[스포츠서울=이승록 기자] “YG’s representative girl group” BABYMONSTER has made a lightning-fast comeback.
BABYMONSTER (RUKA, PHARITA, ASA, AHYEON, RAMI, RORA, CHIQUITA) released their new digital single “SUGAR HONEY ICE TEA” at midnight on June 8. Coming back just one month after wrapping up promotions for their 3rd mini-album, the move is seen as a clear statement of their determination to further solidify their global influence. The comeback holds added significance as it aligns with the goal to shorten album production periods for YG Entertainment artists, a pledge made by YG Entertainment Executive Producer YANG HYUN SUK since last year.
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The new song “SUGAR HONEY ICE TEA” presents itself as a carbonated drink in musical form. YG Entertainment previously teased, “As the title ‘SUGAR HONEY ICE TEA’ suggests, it will be BABYMONSTER’s signature ‘summer song’ that coolly blows away the scorching heat.”
In reality, unlike its title, which evokes a soft sweetness, the new track is an uptempo dance song completed with an intense yet refreshing sound. A dynamic bass line blends with an addictive hook that is impossible to forget after just one listen, raising expectations for a strong response from K-pop fans.
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What stands out most in this comeback is BABYMONSTER’s distinct visual transformation. Setting aside their previous dark charisma, the members attempt a lovely aesthetic shift by pairing pastel-toned outfits with classic yet sophisticated accessories. In the music video as well, their signature confident energy is expressed through refreshing and sensuous visuals. With “SUGAR HONEY ICE TEA” as a turning point, the strategy appears to be a full-fledged showcase of the BABYMONSTER members’ diverse charms.
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BABYMONSTER has already proven their title of “YG’s representative girl group” through their previous release, the 3rd mini-album “CHOOM”. The album topped the iTunes Worldwide Albums Chart and recorded sales of more than 750,000 copies, while the music video for the title track “CHOOM” surpassed 100 million views just 14 days after its release. The “CHOOM” performance, personally led by YG Executive Producer YANG HYUN SUK sparked an explosive dance challenge craze centered on short-form platforms.
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Following the release of their new song, BABYMONSTER will accelerate their global expansion with a large-scale world tour. Starting from June 26 to 28 at Jamsil Indoor Stadium in Seoul, they will kick off the tour and meet fans across 27 shows in a total of 18 cities. BABYMONSTER’s unstoppable run continues. Having proven their solid talent with every song released, attention is now focused on whether the group will use “SUGAR HONEY ICE TEA” as a springboard to prove the power of “YG’s representative girl group” to the world.
2026. 6. 9.
