BABYMONSTER Turns Down Numerous Ambassador Offers “For Now”.. YANG HYUN SUK Says It’s Time to Focus Solely on Music
[OSEN=최이정 기자] Group BABYMONSTER has temporarily put aside the flood of love calls from luxury brands in order to focus on their primary job: music.
According to multiple fashion industry insiders on the 12th, BABYMONSTER recently conveyed the position that they would “decline all offers for now,” despite receiving a surge of ambassador requests from global luxury brands. The decision was made in line with the firm belief of YG Entertainment Executive Producer YANG HYUN SUK, who emphasized that “this is the time to focus only on music.”
Behind BABYMONSTER’s decision to temporarily refrain from becoming the face of luxury brands lies YG Entertainment’s direction of prioritizing the group’s growth as artists. This marks a differentiated move from the typical trend in K-pop, where groups often prioritize luxury ambassador roles to generate global buzz.
It is said that Executive Producer YANG HYUN SUK wanted to prevent BABYMONSTER from having their energy dispersed into external activities during what should be their golden era of blossoming musically as artists. Concerns reportedly played a role that frequent overseas fashion shows and other external schedules could potentially compromise the quality and perfection of their performances, which remain their core profession. In particular, the decision is interpreted as a commitment to devote everything to managing the condition of the underage members, who still require protection and meticulous care, while also focusing fully on promotions for their current sensation-making new release “CHOOM” and preparations for a world tour where they will meet fans around the globe.
This strategy of “selection and concentration” is being proven through BABYMONSTER’s overwhelming achievements. Returning on the 4th with their 3rd mini album “CHOOM,” BABYMONSTER has demonstrated their global influence by significantly expanding the scale of their world tour.
According to the detailed schedule released by YG on the 11th, BABYMONSTER will visit eight cities across Asia including Manila, Macau, Bangkok, Jakarta, Singapore, and Hong Kong as well as three cities in Oceania Auckland, Melbourne, and Sydney through the “2026-27 BABYMONSTER WORLD TOUR [CHOOM] IN ASIA & OCEANIA.” With this, BABYMONSTER has confirmed an extensive schedule of 27 performances across a total of 18 cities. In particular, their Osaka concert in Japan has been confirmed to take place at Kyocera Dome, one of Japan’s five major domes, setting an exceptionally rapid record for a rookie group entering a dome venue.
Their digital and physical album performance has also been remarkable. Not only did they top the iTunes Worldwide Album Chart, but they also swept No. 1 on album charts across 19 regions. According to HanteoChart, the group recorded first-day sales of 387,871 copies, breaking their own highest record. This marks an approximately 1.5-fold increase compared to the first-day sales of their previous release “WE GO UP.”
Choosing the spotlight of the stage over the glamorous spotlight of the fashion world, BABYMONSTER is fully immersed in preparations for their world tour under YG’s steadfast belief that “singers shine the brightest on stage,” while promising highly polished performances.
2026. 5. 12.
